Capture your travels, anytime, anywhere while using Canon PowerShot SX230 HS and PowerShot SX220 HS

London, UK, 7th February 2011 – Canon today enhances its leading PowerShot SX-range while using the launch on the impressive PowerShot SX230 HS as well as PowerShot SX220 HS. This duo of remarkable new compact super-zoom models combine high-zoom performance, wide-angle flexibility and Full Manual control by 50 % slim, sleek, pocket-friendly designs. The PowerShot SX230 HS also features new GPS*1 functionality – an initial for a Canon Compact Camera – allowing users to record the location where their images were taken in order to record their journey while using the GPS Logger.

Replacing the favored and highly-acclaimed PowerShot SX210 IS, both new models have a leading pair of features ideal capturing your travels. Each includes Canon’s HS System for outstanding picture quality to all conditions, a broad-angle 14x optical the len's, together with Full HD (1080p) movie recording with stereo sound. Users can come up between pink, blue and black finishes for your PowerShot SX230 HS, purple and grey for your PowerShot SX220 HS.

The HS System: Premium image quality in low light
The inclusion of your HS System while in the new PowerShot SX230 HS and PowerShot SX220 HS suggests that both models can capture outstanding-quality images in situations than previously. Representing a specialized mix off a 12.1MP back-illuminated CMOS sensor and Canon’s powerful DIGIC 4 processing technology, the HS System functions produce images with reduced noise and increased dynamic range that produces clear, detailed and natural results even in the best challenging of situations.

By lowering the occurrence of noise by approximately 60% whatsoever ISO speeds*2, the HS System allows users to capture beautiful, top quality images the whole day and to the evening without the need for you flash or perhaps a tripod. The DIGIC 4 processor, unique to Canon provides accurate colour tones, in addition to high responsiveness in everyday operation.

Record the whole thing of your journey
The 14x genuine Canon optical contact lens featured within models gives a huge zoom range to capture a wide range of subjects. The 28mm wide-angle setting allows the capture of wide, sweeping landscapes or fit really a scene to a frame, current full zoom in the 392mm equivalent focal distance, users can reach distant subjects and never have to move. Canon’s leading optical Image Stabilizer technology corrects camera shake, offering a 4-stop advantage to prevent image blur during the entire entire zoom range then when shooting in handheld in low light – capturing sharp, detailed images in every conditions.
Perfect for travellers or casual shooters, the PowerShot SX230 HS’ GPS unit will record when and where images are taken, allowing users to simply make a record with the place and time their pictures are shot. Additionally, the GPS Logger facility can record the journey that users take, permitting them to later review their travels utilizing the supplied Map Utility software which integrates with Google Maps*3.

Both models shoot 1920x1080p Full HD movies at 24fps with stereo sound, capturing special moments with superb clarity. Users could also utilise the impressive 14x optical zoom to achieve the most distant subjects during video capture, and Canon’s Dynamic optical Image Stabilizer counteracts trembling camera commonly recorded when shooting movies while moving, assisting to produce smoother, sharper video. Your favorite shows record button also makes switching from stills to video instantaneous so action is never missed.

A large, high-quality 7.5 cm (3.0") PureColor II G LCD affords the perfect platform for image framing and playback. A 460k-dot resolution offers pin-sharp stages of clarity during recording and playback, and a tempered glass layer provides additional strength and enhances visibility, with a wide viewing angle and excellent colour reproduction. A 16:9 aspect ratio is perfectly optimised for HD video capture, while Hints & Tips through the interface give you a short explanation of each feature, helping users learn more about your camera’s features as they quite simply must.

Point and shoot – with amazing results
Ideal for users who simply want to point and shoot, the PowerShot canon sx230hs HS and PowerShot SX220 HS feature Canon’s Smart Auto mode. Intended to make it easy for one to get great-quality shots, Smart Auto uses Scene Detection Technology to gauge each shooting situation against multiple factors and selects the optimum scene from 32 variables, capturing the ideal picture. All of the photographer would need to do is consentrate on framing the shot – Smart Auto takes care of devices.

Smart Auto also features the newest Advanced Subject Detection technology, allowing you for and lock onto non-human subjects for example pets or other moving objects within a scene. Once identified and the shutter continues to be half-pressed, Servo AF/AE ensures the topic remains in focus and well-exposed, until eventually the shutter release is fully pressed as well as image captured. i-Contrast and Smart Flash Exposure functions within Smart Auto also ensure subjects are captured within the most effective detail, lowering the occurrence of harsh shadows and over-exposed highlights.

Both new models have a choice of high-speed shooting features - well suited for capturing the fastest-moving action. High-speed Burst mode signifies that users will not miss a short time, rapidly shooting around 8.1 shots/sec. at 3.0 MP resolution so every moment from the action is recorded. Super Slow Motion Movie mode supplies a easy way slow fast-moving action like sports, shooting at 240 fps at 320x240 resolution or 120 fps at 640x480 use a dramatic account of fast action sequences.

A different Movie Digest shooting mode comes with a fun new solution to add movie footage to some day's shooting still images. Movie Digest mode films and records the action about four seconds before every still image taken, before joining all clips captured in to a VGA-resolution movie. Users might also shoot video inside the Apple®*4 iFrame Video format, which offers a simple way to work with video for a computer. Made to work with Mac and a pc video applications it may possibly dramatically accelerate particles importing, editing and sharing movies across multiple platforms and devices.

Complete creative control
As well to be a array of instant and easy shooting modes, the two Canon Canoscan 9000F HS and also the PowerShot SX220 HS offer complete manual control over camera settings, allowing users to get additional creative using their pictures. Aperture, shutter speed, ISO and focus can all be controlled manually, enabling photographers to understand their images to realize different effects, and develop their photographic skills.